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- DHOOP KINARAY uttar gae aur baqi sab DHUWAN ban keer urr gaya.
Saturday, June 7, 2014
DHOOP KINARAY uttar gae aur baqi sab DHUWAN ban keer urr gaya.
written by Afzaal Farooqui
I
have been In the field of Media since a decade around. I have worked in
advertising - Public Relation and now News Media. I have studied
Communication Sciences and Social Sciences too. I have studied patterns
of Human Nature and self implemented many of those which I studied. The
below article is totally my personal judgement and opinion. I am
certainly not an expert of this topic but feel so uneasy with the
current days drama that couldn't stop myself writing this.
Pakistan is a Democratic country. We
have an elected government. The concerned government authorities should
realize this as there utmost responsibility and work on a censorship
policy. The said government should save our generations by banning in
decent media content. Whether it is ,press media or television
media,either movies or theaters, the framing of the culprits in the law
should be strictly practiced. Pakistan is formed on the principles of
Islam. Our media is running after the rating race and not fulfilling its
real role. Being in the democratic society, one should understand the
importance of real democracy and limits of organisations.
But on contrary to it, time has
changed. The Drama has changed it self. The Bold issues are now openly
discussed. The real cause of having mind fresh is now Romance on
Television . The illegal relationships are known as Friend ship. Holding
hands, giving in decent looks, shame full dances, under rated dialogues
are the main charm of Pakistani Drama. Our 80 percent Drama industry is
based on private productions. They are making money but
crushing,destroying and dismantling our generations. In the era of
Seventies, Indian Prime minister Indra Gandhi said that We will destroy
Pakistan in the battle of Media War Fare. Her sayings are true to some
extent. The Indian Media has manipulated our Culture and it has been
mixed in our society. The VCR era that led towards Dish Antenna has now
moved to Cable Time. Too many Private channels are only focusing on the
corrupt side of society.
The Govt and the private channel authority should be blamed
on this. They are actually running after ratings. They are spoiling our
generations. RAPE was not a common word in journalism even. The meaning
of entertainment has been changed. Showing and watching these type of
dramas in the name of entertainment is a direct source of disturbing
mind set. Private channels along with dramas are also showing in decent
crime scene shows.We are raised in the time of PTV where the only source
of luxury on T V is a prime time DRAMA or late night movie. Those
movies were also well censored. The real cause of private channels are
brutally crushed. The person or the founder of this concept, Pervez
Musharaf has been criticized. But he ordered for these channels because
he wanted to give Pakistan a soft image. The band wagon of Turkish drama
led a last nail in the coffin. Now in Pakistan, The upper middle class
are even interested in these sort of in appropriate drama. The PEMRA
should be responsible for this. There is no much solution to it , only
ban on such sort of drama or restrict channels to show decent content
only. I remember, in 1993, PTV banned a drama just because Girls were
wearing JEANS. In twenty one years, every thing is changed.
I had
been discussing and criticizing the dramas of today and was attacked by
the argument that people want to watch this type of content, that is
why these drams are made.If we say
that only these kind of content gets the highest rating then just
rethink that drama DHUWAN, DHOOP KINARAY and many others caught the
highest number of eye balls even when there was no concept of private tv
channels , no cable etc. Such type of content will always be liked if
the content creators try to give such positive messages to the society.
What I feel is the negative content is being forced on our
minds and to change our perception. Could you imagine a family sitting
5-10 years ago and discussing about these stupid Topics. Even
separation was considered to be most discouraged thing. But now its so
sad that it is getting so common in the society and we are hearing more
and more of this in our real lives.
Along with it, The media policies , the regulatory
authorities, the channel policies, all should be aligned according to
the nation's tradition and thinking. I mean, there shouldn't be anti
states matters to be discussed openly. The court proceedings, the
criminal incidents, the chaos shown after the bombings, all should go as
the media rights violation. This is not the way to treat the news. They
might feed the massive tummies of our channels , but in return adds
displeasure to our society.
so coming back to the topic,I
will conclude with the statement that although dramas are only the
mirror of what happens in the society but in my view society is actually
following those dramas.
Would request you all broadcasters to make the dramas as
well as news which leaves a positive impression in the mind of viewers,
it will be liked and you will still get good ratings.
Follow @afzaalfarooqui
#AmidstDemocracy | DHOOP KINARAY uttar gae aur baqi sab DHUWAN ban keer urr gaya. http://t.co/vcxPQJW11K
— Amidst Democracy (@amidstdemocracy) June 7, 2014
Written with positive thoughts. I fully agree. Majority of the media think, and often keep on expressing, that people want to see the (cheap) contents which they are producing and showing, especially in the name of re-enactments of crime scenes. Infact they are corrupting the society more, instead of reforming it. Learn from the attitude of Pakistani film producers who kept on producing the movies as cheap as possible, saying that general masses want to watch such content, what happened next? Pakistan cinema industry plunged in to no where.
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